Tozca is led by JP Bedoya.
JP has spent two decades shipping products in consumer identity, ag-tech, media, mobile, and security. He now spends most of his time on AI: where to apply it, how to design around it, and how to ship it without breaking trust.
Most recently he lead product and design at an AI agent infrastructure company, building MCP-based systems that give AI agents the tools and guardrails they need in production.
Earlier: VP Product at LifeLock and textPlus (scaled to millions of subscribers); Head of Product Design at The Climate Corporation (patents in ML and computer vision for crop disease recognition); Senior Director roles at Citysearch and FOX Broadcasting; Senior Product Manager at Yahoo! (products serving 250M+ daily page views); and early-career leadership at IBM Tivoli Software in Latin America.
Education: MBA from the University of Michigan and a B.S. in Industrial Engineering from Universidad de Lima.
English and Spanish.
Workshops, documents, and reviews in either language. Works for teams that span the US and Latin America.
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